General design strategies:1) Utilitarian Design- Multifunctionality (think handphones with mp3, video player, camera.)
- Modular Product Architecture
2) Kinesthetic Design- Ergonomics (works better and feels good. think Nintendo Wii; less RSI than other game controllers.)
- Human Factors
- Sensory Cues (intuitive usage. think Dyson vacuum cleaners.)
3) Visual Design- Zeitgeist (unique spirit, nature or climate that sets an era apart from others. think conservatively-styled Chrysler 300 in America; post-war, terrorist threats, shaky economy.)
- Natural Metaphors
- Brand Personality (human characteristics associated with a brand.)
- Novelty (delicate balance with familiarity to maximize consumer appeal.)
- High Design (dominant emphasis on aesthetics and form elements. think Jimmy Choo's that give you painful foot deformities.)
Extracted from:
Using product design strategically to create deeper consumer connections (2008)by Charles H. Noble, Minu Kumar Labels: design, emotions